Researching Reputation Mangement
The rapid evolution of user generated content through social media is changing how we need to position and manage your business brand reputation.
Here are a few recent intereting articles highlighting the increasing awareness and importance compaines are placing on monitoring and leveraging online media and reputation Management.
From the BBC. Dave Carroll, Canadian Folk Singer, posts his complaint on YouTube; http://www.bbc.co.uk/news/business-11450923
An Article from the Daily Mail relating to BT monitoring Twitter; http://www.dailymail.co.uk/news/article-1284363/How-BT-Sarah-spies-Facebook-account-secret-new-software-allows-BT-firms-trawl-internet-looking-disgruntled-customers.html