Online Reputation Management

One of the great things about the internet is freedom of expression, but this can have a downside for your business when disgruntled customers, ex-employees or even competitors decide to publish their grievances online and trash your businesses reputation.

Online Reputation Management (ORM) has become an important issue for many businesses since the rise of the internet and more recently, social media websites.

Previously, dissatisfied customers could tell a few friends and that was about it, now Social Media platforms such as Facebook and Twitter can send a negative comment about your company to 1000's if not 10'000's in a matter of seconds and your public relations strategy needs to adapt and plan for this new from of communication.
 
The key to what we do is to help business leverage the Internet and Social Media sites to maximise their ongoing PR, Monitor how their customers and prospects talk about them online and perhaps most importantly how to effectively manage negative press in the most damage limiting way possible.

With the rise of the citizen journalist, it’s easier then ever for competitors, clients and ex-employees to write whatever they feel about you online. Putting your side of the story or getting unfairly biased information about you removed from the internet can be a long a drawn out process.
 
Online Reputation Management should be at the heart of your ongoing Public Relations Strategy, however many PR plans fail to fully address the requirements of a full ORM campaign. We work along side your current PR strategy and company, adding the tools and methods increase its effectiveness
 
Zise are specialists that can help you to manage your businesses Online Reputation.
 
Your company’s good reputation may have taken years to build up, but it can all be undone very quickly online if you’re not proactive about monitoring the various blogs, forums and social media websites where your business could be mentioned.
 
Online reputation management can take a lot of time and dedication depending on the size and public profile of your business, but employing someone to implement an ORM strategy will help you stay in control of your brand and ensure you don’t lose out because of people’s opinions, grudges or complaints.